Every 3 months a new issue of Personal Branding Magazine is released, and since I’m a staff columnist for the publication, it’s my job to relate search marketing to that issue’s “theme”. That, in and of itself, is an interesting exercise that I would encourage all of you to undertake now and then. It’s a stretch at times to find a relationship between your niche topic and someone else’s “theme du jour”. Flexing that relationship muscle though can be beneficial in a number of ways, but I’m ge (more…)
This is one of a series of posts in which I will be highlighting each member of the Search Bloggers list, with commentary on one of their posts (new or old). Look for this series to continue once or twice a week for the next couple of months.
Meet Stephen Pitts, the Search Blogger of the Day. Today I’d like to highlight a post that Stephen wrote a few months ago titled, Google Search within Search - User Assistance or Retailer Handicap? This topic was discussed a bit at the time by a fe (more…)
PPC advertising is probably the best way to get maximum targeted traffic to your website. Of course, you will have to pay for every click on your ad receives, but if you use it right, then your profits should be higher than your advertising costs. In this article I will cover some advantages of using Adwords - the advertising program developed by Google. (more…)
Many affiliates promote exclusively through Google AdWords, primarily for the following reasons: Easier start up than for traditional offline advertising which sometimes requires references from solicitors, accountants and bank managers, sometimes trade suppliers, before ads will be accepted. Online the only thing that really matters is your intention and ability to pay, and that is accomplished by providing access to your credit card details! Matters of ethics, trading standards, and such, can be questioned by Google and others later. (more…)
