Choosing Between SEO and CPC
In the world of online advertisement, one of the most important terms is (SEO) Search Engine Optimization/ Marketing and the other is PPC (Pay per Click). PPC marketing is also known as CPC (Cost per Click). PPC is an advertising model used on search engines, advertising networks, and content websites / blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.