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PPC Bid Management - The Magic Figure Is Just a Mouse Click Away

Pay per click, better known as Pay Per Click Bid Management is a method of advertising whereby various websites and search engines place bids on the keywords that they consider will be typed out (by a casual Internet surfer or expert Internet surfer) when one hunts for a particular service, product or goods. The whole process of Pay Per Click Bid Management works like this - the user searches for a keyword on a popular search engine. Along with the search results advertisements on related search keywords are also been displayed on the search engine’s page. … (more…)

Nearing the end of the SEOs Fight Fat Charity Challenge

Only 11 days to go before the SEOsFightFat challenge is complete. I’d like to remind everyone that each of the SEOs participating in this event are doing it not only to better their health, but mostly to help raise money for his or her favorite charity. Now that it’s coming down to the wire, I wanted to remind everyone where everything stands.

First off, it looks like this will probably be a contest between David Wallace and Scottie Claiborne, but we’ll have to see how the race stacks up at the final buzzer.

What about the charity pledges? How are we… (more…)

Pay Per Click - The Disadvantages

There are many reasons for using Pay per Click and there are always disadvantages to everything. This article looks at some of those. (more…)

Google AdWords by Volume Discounts

Many new Google AdWords account holders wonder whether there is any way to save by volume discounts with AdWords. It might sound disappointing for many, but the real “discount” is entirely down to achieving a high CTR, through a combination of targeting ad groups, selecting effective keywords, and making use of negative keywords etc. (more…)

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