Look around your site. Now look around your competitors’ sites. What’s missing? I’d bet something is missing. What topic hasn’t been explored, explained, or expounded upon? Which user question has never been answered? What diagram has never been drawn? What podcast has never been heard? What screencast has never been shared?
Users are looking for something in your niche that they can’t find. I guarantee it. Figure out what it is and give it to them. Optimize the page for the appropriate search terms, share… (more…)
I’m going to review a few of these over the next couple of weeks, because they’re fun. I had planned to start with profilebuilder, but woke this morning to find many hits on Watermark from mEgo, which linked to me… (more…)
Many people have lost tens of thousands of dollars in internet marketing through inadvised use of PPC advertising using programs such as Google Adsense or Yahoo Search Marketing. We have all heard the horrific stories of gamblers trying time and again to make up for losses on previous bets by doubling up in the belief that they must win eventually. That is the road to disaster. (more…)
Many people do not know how to use Google Adwords to make money, even those who have been involved in internet marketing for a long period of time. They do not seem able to understand how to use the concept of advertising their website individual page by individual page, rather than using a global advertising strategy. (more…)
