Look around your site. Now look around your competitors’ sites. What’s missing? I’d bet something is missing. What topic hasn’t been explored, explained, or expounded upon? Which user question has never been answered? What diagram has never been drawn? What podcast has never been heard? What screencast has never been shared?

Users are looking for something in your niche that they can’t find. I guarantee it. Figure out what it is and give it to them. Optimize the page for the appropriate search terms, share… lue4!>Continue reading

Read full entry